TikTok
Platform
Benefits
Improve product awareness
Reach "potential customers influenced by the brand" that conventional direct marketing couldn't acquire.
Motivate and drive purchases
Unlike commercials or web ads, this isn't one-way corporate communication. It's part of a word-of-mouth campaign leveraging influencers, making it credible and naturally motivating purchases.
In-depth product understanding
Influencers actually use the product and review pros & cons via social networks, leading to genuine "product understanding."